Some estimates are predicting that up to two-thirds of all online traffic will be intended for video as early as next year. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real …

If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. When the customer has sufficient internal information, he moves to the next step of the decision-making process: evaluating the alternatives. For a fun family day …

This should be 70 characters or less, including both the keyword your content focuses on and your business name. Many forces impact marketing communications. A modern url shortener is focused on embedding UTM parameters using a URL Builder. Use PNS Titles, Headings and Links. Google even offers a simple way …

Target and tailor your meta descriptions according to your findings. Because they survived the Mobilegeddon update, they believe their site to offer a great mobile user experience. The best way to do this is to read the content that has led up to your post and respond to it in …

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. To mark a link as …

Deception is never the basis of a sound business strategy. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. Entering head terms into Google and making note of Google Suggest results …