In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Your anchor text relevance doesn't need to …

The fundamental basis of quality SEO is still the same as it's always been: the sites that provide the best user experience will always rank toward the top. You probably don't need more than three links from any single publication, from an SEO perspective (though there are still benefits to …

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. In the end, it all comes down to testing on a massive scale, getting solid data and making decisions based on that data. Travel anywhere …

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Weak content can appear in many different forms, and the best way to discover it is to take the …

Before we get into specifics on what your link profile should look like, you should know how to view and analyze your profile itself. Again, it's best to think of this index as a kind of library that Google can easily sort through when necessary; if your pages aren't in …

Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. It's fairly straightforward to …