Keep a strong focus on the one keyword phrase

This should be 70 characters or less, including both the keyword your content focuses on and your business name. Many forces impact marketing communications. A modern url shortener is focused on embedding UTM parameters using a URL Builder. Use PNS Titles, Headings and Links. Google even offers a simple way …

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Small but important things to observe about backlinks

There are a few basic things to keep in mind when formatting your website for top Google placement. None of your tactics are going to be worthwhile unless you can measure and interpret the results they're generating. You should track the traffic, engagement, conversion rates and page visits for your …

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Does Bing really care about scraping

Many companies have cut traditional media expenditures, moving thedollars to digital media. The title tag is a webpage's second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in …

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Enthusiastic about blogs

And what's the result? As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. Launched in April 2012, the Google Penguin algorithm served to filter sites that used spammy linking …

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We've reached a tipping point when it comes to white hat SEO

He operated as an outlaw, yet wearing black probably made him seem cooler to the audience - an unexpected hero who fought for regular people. The goals you set for your site plus the definition of your target market should drive both your Web design and marketing campaigns. Links don't matter …

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