Improve engagement by utilising static pages

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Weak content can appear in many different forms, and the best way to discover it is to take the …

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We've reached a tipping point when it comes to hits

Only 16 percent of internet users read an article word-for-word. The rest are scanning. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. Sometimes knowing why you're doing something can make all the difference. Have you ever tried to buy artisan rocking horses round here …

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Apply these secret techniques to help with SEO

Nonetheless, each one will present you with the search form and a SERP with relevant links. Good content will also naturally improve search rankings by attracting more backlinks and social shares. With these tools, you can grow your domain's authority and boost your site's overall potential. I couldn't begin to …

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If the clicks come rolling in, you don't ask questions

If you use a different font size, style, or color for your headings and if your headlines or subheads include a search term, you might receive extra points in search engine rankings. In these instances, you leave it to the search engines to make the decision on which page is …

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Put a profile photo on your Google+ account

Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. It's fairly straightforward to …

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