Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Weak content can appear in many different forms, and the best way to discover it is to take the …

In any case, if Google sees an irrelevant, unhelpful, or low-authority link pointing back to your site, that could be all it takes to throw your rankings for a loop. Even if you're seeing moderately good results, you can identify key areas for improvement, based on whether they adhere to …

Only 16 percent of internet users read an article word-for-word. The rest are scanning. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. Sometimes knowing why you're doing something can make all the difference. Have you ever tried to buy artisan rocking horses round here …

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. A brand logo is the symbol used to identify a brand. Channel integration is essential when the business sells through additional channels beyond the web. Imagine having a fun-packed antique rocking horses in …

Nonetheless, each one will present you with the search form and a SERP with relevant links. Good content will also naturally improve search rankings by attracting more backlinks and social shares. With these tools, you can grow your domain's authority and boost your site's overall potential. I couldn't begin to …

If you use a different font size, style, or color for your headings and if your headlines or subheads include a search term, you might receive extra points in search engine rankings. In these instances, you leave it to the search engines to make the decision on which page is …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Google …

Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. It's fairly straightforward to …