You can choose to add a record -- a snippet of information -- to your domain name's DNS information. Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to …

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Google suggestive text, Google+, and updates to Google My Business, means that users can access information more quickly and more precisely than previously thought possible. One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an …

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Make an effort to post new material consistently, but make sure it's original, informative, or otherwise valuable to your users. What is the response rate for results based on what is a leased …

SEO success relies heavily on the keywords you choose to target. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. With improvements …

Some estimates are predicting that up to two-thirds of all online traffic will be intended for video as early as next year. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real …

As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Google then treats this as a vote of confidence (because lets face it, no one would link to a poorly drafted page), and gives your page a ranking boost …

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If you want to be successful, you need to work together with your client. If Google notices too many of your links using the same keyword or keyword phrase, it will become wise to your tactics and judge your links to be unnatural. Have you tried listing your organisation in …

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Weak content can appear in many different forms, and the best way to discover it is to take the …

In any case, if Google sees an irrelevant, unhelpful, or low-authority link pointing back to your site, that could be all it takes to throw your rankings for a loop. Even if you're seeing moderately good results, you can identify key areas for improvement, based on whether they adhere to …

Only 16 percent of internet users read an article word-for-word. The rest are scanning. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. Sometimes knowing why you're doing something can make all the difference. Have you ever tried to buy artisan rocking horses round here …

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. A brand logo is the symbol used to identify a brand. Channel integration is essential when the business sells through additional channels beyond the web. Imagine having a fun-packed antique rocking horses in …

Nonetheless, each one will present you with the search form and a SERP with relevant links. Good content will also naturally improve search rankings by attracting more backlinks and social shares. With these tools, you can grow your domain's authority and boost your site's overall potential. I couldn't begin to …

If you use a different font size, style, or color for your headings and if your headlines or subheads include a search term, you might receive extra points in search engine rankings. In these instances, you leave it to the search engines to make the decision on which page is …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Google …

Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings. It's fairly straightforward to …